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A Short- and Long-Term Review of the Power of Diversification

For generations, investors have looked to the financial markets to build wealth by participating in the growth of economies both near and far.

Keep Calm and Remain Diversified is a program created by financial advisors for financial advisors and their clients. We listened to advisors' biggest challenges and aligned with them to create this educational material that visually brings together some of their best ideas. We update the charts and edit constantly based on feedback that we get from our network of wealth management partners.

The first section is "Keep Calm," and explores ways to set expectations for investing, the merits of staying invested, and how thinking long term can benefit investors. The "Remain Diversifed" section extols the merits of diversification and risk management.

Keep Calm: Managing Investment Expectations

The Law of Market Cycles

S&P 500® Index Total Return Through Market Cycles Since 1926

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A Closer Look at Historical Bear Markets

Bear markets are a normal part of investing. Predicting them is nearly impossible, but are you prepared?

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A Closer Look at the Most Recent Market Cycle

Over the long term, the Volatility Index (VIX) average is relatively low and suggests that investors believe in the growth prospects of the stock market.

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A Long-Term Perspective on Market Downturns

Reviewing the longest timeline of market downturns reveals an important perspective. Volatility may be hard to predict, but the patterns are familiar.

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Feast or Famine?

Do you know how often the market has returned it's historical average? You may be surprised.

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Remaining Invested Is Critical

Missing as few as 10 days can significantly impact returns. Are you thinking long term?

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Defining Volatility for Clients

What does risk mean to most investors?

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Remain Diversified: Why Diversification Matters

A Review of Asset Class Performance

No one can consistently predict which asset classes will outperform.

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Diversification Requires Thinking Beyond the S&P 500® Index

A diversified portfolio has historically provided a smoother ride for investors. Are you thinking beyond the S&P 500 Index?

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The Power of Diversification

A diversified portfolio has the potential to smooth the ride while reducing losses.

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A Diversified Portfolio Offers Better Performance and a Smoother Ride

Most long term investors agree that the balanced approach of a diversified portfolio is a sound strategy. Are you properly diversified?

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The Importance of a Long-Term Perspective

Volatility always makes headlines. Which can make investing for the long-term a challenge.

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Keep Calm and Remain Diversified: Video

In this video, Kevin Cooper, Head of Portfolio Research at AMG Funds, provides a short- and long-term review of the power of diversification.

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Action Plan

On-Demand, CE-Approved Webinar: Keep Calm and Remain Diversified

Paul Ledenko, Head of Sales at AMG, leans on his years of experience partnering with financial advisors to identify and address key challenges to help clients keep calm and remain diversified.

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Planning Through Market Cycles—A Tactical Worksheet for Advisors

Planning through market cycles is easier with our sample reference guide and worksheet to serve as a resource on how to improve your client conversations and focus on goals.

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What Advisors Are Saying

I can see this booklet being within reach for every client conversation.”
Love your charts. Just used two in a big presentation."
This remains an extremely valuable tool for working with clients.”
I don’t like or keep a lot of “propaganda” … but your information does NOT fit that word – they are very informative. So thank you."

These advisor testimonials may not be representative of the experience of other advisors.  Nor should they be construed as indicative of future performance or success of any investment strategy. All investments are subject to risk including possible loss of principal and diversification does not guarantee a profit or protect against a loss in declining markets.  AMG Funds are distributed by AMG Distributors, Inc., a member of FINRA/SIPC.​

Diversification does not guarantee a profit or protect against a loss in declining markets.

*Keep Calm and Remain Diversified program won a 2020 IMEA Star Award for best Integrated Advisor Campaign. Awards are given for marketing and communications efforts aimed toward advisor and investor education.

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